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Nature’s Way: Good for You and the Environment
Nature’s Way is fulfilling its mission of “Paving the way to wellness” with innovative new packaging that is made from 97% post-consumable recycled plastics. As a leader in the fast growing herbal supplement industry it was important for the company’s packaging to stand out on the retail shelf and, naturally, do its part for the environment.
With the help of Tricor Braun, Nature's Way developed a new package that stands out on crowded store shelves in more ways than one. First, the container features a unique square design making it stand out against standard round bottles offered by their competitors. Secondly, the product is made from recycled plastic milk jugs. Most significantly, Nature's Way expects to save an astonishing 350 tons of plastic every year by using the new package.