• PT Asia

10 Great Examples of Flexible Coffee Packaging Design


There’s nothing better than a great cup of coffee brewed with fresh, rich-smelling coffee beans. Much like craft beer, coffee-lovers are devoted to their gourmet brand. They seek quality beans from local or regional companies that offer unique flavor profiles with beans from single countries of origin.


While gourmet beans may be pricier, the cost savings from home brewing can easily offset the higher price. Also, many people find the joy and comfort of homebrewing to be a zen-like experience.


It’s a competitive landscape, not only among the big brands but also the craft roasters trying to set themselves apart from the crowd and quench the growing demand for great coffee.


Of all beverages consumed the previous day, only bottled water, at 66%, beats coffee. Soft drinks came in at 36%, tea at 46%, according to a National Coffee Association report.


To take advantage of this high-demand market, coffee companies are doing everything they can to stand out by showcasing their roasted beans in creative flexible packaging.


Like wine and spirits companies, coffee roasters pride themselves on both having a catchy company name and creative packaging designs, which are as varied as the roasted coffee flavors themselves.


These designs are meant to do more than “look pretty.”


They tell a brand’s story and convey valuable product information through color, graphics, and words while trying to stand out from the crowd of competitors lining store shelves.


10 Flexible Packaging Design Examples

Take a look at these coffee-packaging examples that succeed for their simplicity, effectiveness, and exquisite design:


Mt. Comfort Coffee

Classic, with a Dash of Whimsy

When it came to a brand refresh, Design Womb. External Link. Opens in new window. created sophisticated yet straightforward icons from nature for Mt. Comfort Coffee. External Link. Opens in new window.. It is artwork understated – classic, yet whimsical. The package tells the brand story while different colored labels convey the coffee details visually and in words. Can we get a print of this to hang in the kitchen?


Te Aro Coffee

Bold and Distinct

On the other end of the design spectrum, is the Te Aro brand. External Link. Opens in new window., developed by Akendi. External Link. Opens in new window.. Modern and minimal describes the design. The rich brown color of the flexible packaging combined with the bold color labeling and contrasting brand name makes the product hard to miss and quick for the coffee lover to find their preferred flavor.


Coffee Beans

Ease into the Day

“Coffee Beans,” a product of EatNeat Foods in Tallinn, Estonia, turned to Hmmm Creative Studio. External Link. Opens in new window. to create the packaging for their brand launch. If the caffeine doesn’t wake you up, the fresh, clean colors and flat design will ease you into the day, warmly waking you.


Botanical Coffee

Something Special

The design team at Green Cameleon. External Link. Opens in new window. needed to convey a message about The Botanical Coffee brand, a high-end, gourmet product that incorporates natural products into the production. The retro colors on the front, combined with the look of expensive silk print clothing for the side panels, says you’re getting something special.


DropInCoffee

Unique Art for Each Country

Forma Station. External Link. Opens in new window. created the name of DropInCoffee and the unique signature art, including the cup style, that reflects the country of origin for each package’s beans. The soft designs and colors contrast with the black crown of the bag to stand out from other products on the shelf.


Ritual Coffee

No Mistaking this Brand

San Francisco-based Ritual Coffee. External Link. Opens in new window. looked to Good Stuff Partners. External Link. Opens in new window., their long-term agency, for a brand refresh that included a more environmentally-friendly flexible package of compostable paper. The design is bold. There is no mistaking this brand on the shelf. The packaging includes a cardboard band with product information that offers front and back printing to help the consumer and tell the brand story. The design firm earned an Award of Excellence from Communication Arts, the most exclusive international design competition.


Kohana Coffee

From Spartan to Fresh and Stylized

Helms Workshop. External Link. Opens in new window. transformed the Kohana. External Link. Opens in new window. brand from its previous Spartan look – a revolutionary shift to position the brand for the goal of being a national brand. The fresh color of the clear-sky background combined with the stylized coffee buds and rich earthy chocolate says this is a top-quality product.


Halfwit Coffee Roasters

Mad Scientists at Work

Right upfront, the name Halfwit Coffee Roasters. External Link. Opens in new window. is fun and memorable. The primary imagery is a throwback to the dawning of the atomic age and space-age because they claim their coffee is out of this world. The company relies on unique label colors to distinguish the different roasts. After the country of origin, the label presents the packaging date to emphasize the freshness.


Rose Park Coffee