Today’s consumer is faced with a wider choice of food and beverage products, from more brands than ever before. As competition increases, so brands introduce new ranges in the battle to retain and attract customers. Behind the scenes, it means production lines and coding solutions must be faster and more flexible than ever before to enable manufacturers to react quickly, implement production changes efficiently and keep pace with brands’ evolving requirements.
Meanwhile, product codes are becoming more complex – the use of 2D codes for instance has increased significantly – and the average code length is likely to increase from 30 to 60 characters in the near future.
Achieving this with fewer operators while also reducing maintenance and delivering higher quality codes to meet traceability standards, prevent recalls and enhance brands’ packaging, requires the most innovative and reliable laser coding solutions available.