Labeling transparency: A tight squeeze on coding
Cosmetic ingredient labeling became fully effective in 1977, and since then the needs of consumers have changed, with a desire for more transparency over the contents of the products they purchase. As a result, the Food and Drug Administration (FDA) has set regulations to ensure ingredients are clearly and accurately labeled and claims are properly and truthfully listed. This, together with warning statements, materials facts and details of origin, amounts to a lot of mandatory content. In an industry where branding and packaging design means everything but labeling requirements continue to consume packaging real estate, manufacturers can benefit from coding solutions that minimize the space required for printing key variable data, as well as helping to ensure the highest quality to protect brand image.