Attacking Counterfeiting with Traceability
Recent reports of counterfeit products seized by the authorities have highlighted the risk to brand and reputation caused by the distribution of these fakes.
While many companies put substantial resources into fighting the grey market and counterfeit products through litigation some have adopted pre-emptive strategies to make counterfeiting more difficult and the illicit supply chains easier to follow.
The use of advanced marking and tracking reduces risks from potential service and warranty liabilities, while increasing revenue from genuine sales.
Products are serialized by the application of a proprietary data carrier enables the tracking and management of finished product through the supply chain to the end user, supplying analytical data, brand protection and consumer engagement.
Could one of our overt or covert techniques help secure your product and brand?